tweens are clever.

My bus route takes me past The Boston Globe and Boston’s WB headquarters. Or maybe they’re branches. At the very least, they look official enough to be important extensions. Occasionally, if the timing’s right, I get to witness flashes of various promotions for shows like 90210 or Hellcats where teenagers dress up, picket, and make choices they’ll most likely regret. If I’m really lucky, like I was today, my bus hits a red light and I get to stare in total disbelief.

This evening, girls and boys lined the sidewalk dressed as vampires to advertise tonight’s episode of The Vampire Diaries. Dozens of signs boasted heavy red and black ink, all with the same catchphrase: “Catch VD!”

Might wanna rethink the slogan, guys.